Set in the rolling hills of North Wales in an area of outstanding natural beauty (AONB), Tower Hill Barns has always consciously considered its place in the natural world. It’s difficult not to – we’re blessed to be immersed in nature and we always witness the changing patterns in the land, the weather and the seasons. It’s always been important to us to ensure we do as little damage as possible in our small corner of Wales. But on Earth Day this year, we’ve seriously reflected on our role in protecting the environment and cultivating more sustainable practices.
There’s no denying the wedding industry, unfortunately, is inherently wasteful. An often-cited Sainsbury report published in 2017 proposed that a tenth of all food at every wedding is wasted. Other studies have quantified the amount of plastic waste generated – with estimates ranging from 20kg to a whopping 180kg per wedding.
But, it does not need to be this way.
We’ve always considered ourselves problem-solvers, innovators, dynamic and flexible. As a business, we don’t shy away from the difficult, and we consistently challenge ourselves to be better. For us, tackling climate change and taking care of our planet means understanding our part in the problem, learning from our mistakes, sharing our experiences and building solutions with the couples who share one of the most important days of their lives with us.
This Earth Day, we pledge to take intentional and tangible action towards improving the environmental sustainability of the wedding industry.
We see ourselves as proud stewards of both the Welsh countryside we call home and the communities we live and work with. Doing our part to reduce carbon emissions and to reduce waste will help protect this beautiful part of the earth for everyone.
Our pledge statement:
We pledge to be a sustainable, environmentally conscious company committed to making decisions today that will improve our environmental standing tomorrow. We pledge to raise awareness and to be a change agent to help reduce the impact of UK weddings on the environment.
Innovation is part of our DNA. We encourage idea sharing and out-of-the-box thinking to tackle the massive challenge of climate change both in Wales and at a global level. We pledge to guide our couples, suppliers, and industry partners to join us in our mission.
What does this mean?
A statement doesn’t mean anything without the who, what, how and when, and we don’t wish to make bold statements without substance. However, while we could think of a million different things we could try, we’re aware that by focussing too much on the big picture we might become overwhelmed and less likely to do anything at all.
Therefore, we’re examining some of the biggest polluting culprits in the wedding industry and we’re taking a good hard look at our approach to them. We’re challenging ourselves to create meaningful goals to realistically work towards, to enable real and tangible impacts.
We’re going to:
- take extra action to reduce food mileage, and continue to improve our sourcing: specifically working with suppliers who align with our mission.
- food mileage contributes a significant proportion of overall food-related carbon emissions. Besides – we have a wonderful selection of local producers right on our doorstep. Why would we go anywhere else? This leads us nicely to our next goal…
- continue to grow relations within the local community, to support Welsh small businesses and the farming community to source food and support locally grown, field to fork initiatives.
- data shows that by buying local, up to 63p of every pound remains within the local economy – which is enormous! That translates to more money spent on improving the local community and helps us fight climate change in a way that also benefits our neighbours.
- significantly cut food waste by catering specifically for the correct number of guests, by promoting seasonal menus and by being intentional with our menu choices.
- we’ve already outlined the huge amount of food wastage produced by the wedding industry and we are putting into place methods to reduce our contribution.
- remain paperless wherever possible.
- in 2020 we made the switch to e-contracts and in 2021 we went digital with our brochures. We’ll continue these efforts and further encourage our suppliers, contractors and couples to support this.
- report on our findings by next Earth Day.
- we want to offer accountability and transparency. We’ll celebrate our journey and fight to continue making improvements.
Finally, we intend to publicly communicate with our couples and their guests, and our suppliers and all industry partners about our goals, efforts and progress. Fostering ongoing conversation about environmental issues and how we can all play an active role is vital, and we’re looking to lead the way.
We can’t do everything, we can’t do it overnight, and we can’t do it without you – please hold us to account, challenge us to be better and learn with us. We’re excited to see what we can achieve.
What comes next?
We’ve always felt if something is worth doing, it’s worth doing really well. Over the next 12 months, we’ll continue to add to this page (and also share this message on our socials and in our emails and communications), and provide resources and further information for couples, suppliers and industry.
If there’s anything you’d like to know or question us on, please feel welcome to contact us.
Last updated 22 April 2022